Pressure as a Free Unix user - When the world is against you

Unix is flexible but it's standing against giants that intrude privacy and freedom. The world is complex and harsh, there aren't always possible alternatives to some softwares or the options aren't as efficient as the proprietary ones.
How do you deal with this?
What is your opinion of the situation?
What can we do to make it better?

https://nixers.net/showthread.php?tid=1907